Cox Homelife • TV CAMPAIGN
Cox is a communications company that wanted to remind their audience that they do more than just provide internet and cable TV. Their smart, automated Homelife product monitors and protects your home, helping you feel safe. And because of that, you can stay focused on the real things that matter. Because our campaign was launching during COVID-19, we had to make it feel authentic to our new locked-down existence. Surprisingly enough, we didn’t make a spot about sourdough starters or Zoom birthday parties.