Candy Crush All-STars Campaign

If you’re a human, you’ve heard of Candy Crush. It’s been downloaded like 3 billion times. But to launch their first ever US Candy Crush All-Stars tournament and get people to join in, we needed to get the word out in a really big way. So we called on Khloe Kardashian, Doja Cat and Rob Gronkowski to help get America crushin’.

In the end, #CandyCrushAllStars was used 8 billion times. 7 billion of those were probably from my grandma.