GoToMeeting “Make Meeting Magic”

GoToMeeting is a web conferencing tool that lets people really connect with their team. Like, really, really connect. So we wanted to create a campaign that spoke to this truth and helped GoToMeeting stand out from the rest of the category.

We worked with director Zac Ella on a couple of spots showing the magic that comes from connecting with GoToMeeting.

And we brought the idea of connecting a little too well into radio.